Jayme Headquarters (JHQ)

Let's Get into the Good Stuff

Hi!

We’re Jayme Headquarters – a new creative agency
born from the belief in the boundless potential
of the human mind.

We encourage different heads to come together
to offer perspectives and solutions like no other.

We champion global standards of creativity and diversity in thinking,
creating impactful brand and campaign ideas
that grow clients’ business,
become ingrained in pop culture,
and are recognized around the world
– all coming from untapped human insights.

And as Jayme Headquarters is a partner of The Misfits Camp,
the groundbreaking training center
dedicated to upskilling neurodivergent and deaf individuals
that was founded in 2022,
we are able to offer “different” young creatives the chance
to contribute to creative work in an agency
led by advertising veterans.

What we’re really saying is that you can always count on us
to give you the best of our hearts
– and of our minds.

So come on. Let’s embrace different.

WE’RE A DIFFERENT KIND OF TEAM

We all have our different stories.
This naturally leads to a different way of looking at things.

We’re a mix of the experienced and the experimenting.
Brand-builders, and brand-influencers.
Perspectives from global, regional to local.

We even have our first neurodiverse team.

This matters because it takes a truly diverse and inclusive team
to make something truly representative and creative.

And because being true to ourselves locally
while keeping global standards is the right thing to do.

Merlee Jayme

The Ex Nun

Founder, Chairmom, Chief Creative Officer

This globally recognized leader was the first Filipino to win Campaign Southeast Asia Creative of the year, and the first to ever be co-president of a worldwide network — Dentsu McGarry Bowen.

She was among the eight women in the Top 100 List of Chief Creative Directors in the world, as reported by The Drum in 2019.

She was the former Chief Creative Officer of Dentsu Asia Pacific and the founder of the multi-awarded DM9 Jayme Syfu, bringing home the first and only Cannes Lion Grand Prix for the Philippines, among other major awards.

She is Campaign Women Leading Change DEI Champion 2024.

Edg Samson

THE FASYONISTA COOK

Chief Client Officer, Founding Member

A seasoned lead with a distinguished career spanning almost two decades at Jimenez D’Arcy, BBDO Guerrero Ortega, Ogilvy, Saatchi and Dentsu.

A client partner with years of experience having handled both MNCs and local giants such as P&G, Unilever, Coca-Cola, Pepsi, Smart, Globe Retail, Jollibee, San Miguel, Bench, Mead Johnson, Hapee Toothpaste, Ayala Corporation and Unilab Solmux to name a few.

A creative champion who takes pride in garnering global recognition for local work, such as being accounts lead for Cebuana Lhuillier’s Re-meet campaign which won a Lotus at Ad Fest, a bronze at Clio, and a One Show Pencil.

Nikki Golez

THE INSPIRATION FOR A PRESCHOOL

Creative Director, Founding Member

A creative leader with a passion for thoughtful and meaningful work. She’s able to lend her creativity to brands in a purposeful way – while making the most of key parts of her life. She is an award-winning Creative Director, committed to helping develop the new generation of creatives, inspired by her early years of growing up right next to her mother’s special-needs-inclusive preschool.

A champion of mental wellness, women, the LGBTQIA+ community, local farmers, and other often-overlooked communities.

The 4AS 2024’s Next Gen Creative winner will be putting all of this personal and work experience into the development of creatives’ and clients’ potential.

jr ignacio

The Computer Whisperer

Chief Digital Officer, Founding Member

A creative technologist passionate about using technology to make life easier, more creative, and more meaningful. Fascinated by the everyday marvels of innovation, he constantly seeks ways to use technology differently, always with the goal of creating solutions that truly make a difference.

With over two decades of experience, J.R. has blended creativity, engineering, and empathy to craft solutions that are both functional and impactful. For him, mentoring the digital creatives and the neurodiverse is a constant source of fulfillment. He helps them discover how technology can empower their day-to-day lives.

Kheng Masangkay

THE DUBAI DIVA

Finance Manager, Founding Member

A finance professional with 23 years of extensive experience in commercial and operational finance, bookkeeping and management, with a primary focus on operational finance.

Career highlights include progressing through key finance roles at DDB Philippines, Inc., DM9 Jayme Syfu, Inc., and Digit DM9 Interactive, Inc., culminating in the position of Finance Manager.

International experience includes roles as Finance and Admin Assistant at B&S World Supply in Dubai, and as Personal Assistant and Finance and Admin Officer at Park International Investments LLC.

Alex Cataluña

THE YOUNG DIFFERENCE-MAKER

Art Director, Founding Member

An up-and-coming young Art Director, having graduated Cum Laude in 2023 with a Bachelor of Fine Arts degree, majoring in Visual Communication.

Passionate about empowering neurodivergent individuals through art, Alex has created a range of impactful resources for the community. These include “Create Different”, a Mindbook for the Creative Assessment of adults with Autism in collaboration with Merlee Jayme, and visual materials for children with Autism - winning 2nd place for Best Thesis and recognized with The Dean's Medallion of Design Excellence for Research. With a younger brother with special needs, she is passionate about creative initiatives to understand the spectrum, hence volunteering at The Misfits Camp for a year.

And say hello to our first neurodiverse concept team!

Francesca Atienza

THE BRAVE SPEAKER

Divergent Creative & Creative Intern

Get to know Francesca

Kylie Milanes

THE BESTSELLING POET

Divergent Creative & Creative Intern

Get to know Kylie

HERE'S CREATING DIFFERENT

MOTHER’S DAY MAAA (MOTHERS OF ADULTS WITH AUTISM)

A Mother’s Day heartbreaking film of five mothers sharing their journeys in raising their children diagnosed with Autism tackling the sensitive reality called “Filial Piety”. This is the belief that children should take care of their parents when the latter become older, to repay for their upbringing.

These five courageous mothers shared their journeys- from the moment they discovered their children’s disorder to the coping mechanisms they developed and the sacrifices they willingly made. Their narratives underscored three recurring themes: the criticality of early detection, the necessity of active parental involvement, and the staggering financial burden of medical and educational support for the neurodiverse.

IAM Worldwide proudly welcomes Song Joong-Ki as its newest brand ambassador for 2025.
This Hallyu A-lister celebrates health and wellness worldwide in this beautifully shot film featuring the company's lead product The Amazing Pure Organic Barley drink.

DON’T JUST TAKE OUR WORD FOR IT

HEAR IT FROM PEOPLE

“This is incredible, and so so essential.”

- Pooja Manek

“Absolutely groundbreaking! Not just embracing but CELEBRATING neurodiversity! Bravo!”

- Kate Delos Reyes

“As a parent of a neurodiverse child, it comforts me to know that there is an agency that truly understands neurodiversity creating ads that will be diverse. Representation matters!”

- Shawn Lim

“I was waiting for this to happen.”

- Monette Quiogue

“Paving the way once again.”

- Harwin R.

HEAR IT FROM THE NEWS

LET’S MAKE THINGS HAPPEN

Reach out if you:

want to create work together
want to feature us for a different kind of story
want a speaker on the topic of creating different

[email protected]

We’re just here!

10th Fl., Salustiana D. Ty Tower
104 Paseo de Roxas St., Legaspi Village
Makati City, Philippines

Nikki Golez

Her Work

Merlee Jayme

Her Work

Kylie Milanes

Francesca Atienza